What started as a test-run admission of only eight students in 2016 has now blossomed into a full-fledged Department of Mass Communication, fully staffed, equipped and competitively well ranked among the most promising departments of Nile University of Nigeria. It started as a Dean’s-office tête-à-tête among some futuristic academic moguls with the vision of serving the ever-vibrant Nigerian journalism industry. Situated in Abuja, the heartbeat of the country and where journalism matters the most, the Department aimed to serve both aspiring journalists and journalists in service.
Functionality and long-life learning are at the core of our value system, we, therefore, aim to provide a professionally oriented programme for aspiring Nigerian journalists, communicators, broadcasters, public relations and advertising practitioners. With the world even more sensitive than ever, we instill in our students the sanctity of the ethics they need in order to be socially responsible to the communities they serve by being accurate, fair, balanced, and objective in their reportage of societal issues. Our curriculum ensures that students have a good understanding of journalistic insight, typographic layout and design of newspaper/magazines, editing and graphics, news values and worthiness, news judgment, communications law, ethics of mass communication, accuracy and fairness in news writing and reporting, major sequences of mass communication, principles of agenda setting in mass communication, press freedom and censorship, freedom of information, freedom of speech, freedom of the press, principles and practice of public relations and advertising, broadcasting ethics and frequency modulation, newsroom and studio controls, theory and concepts of mass media and development, communication models, research methods in mass communication, characteristics and determinants of news, the inverted pyramid structure of news reporting, ﬁve – W’s and the H in news writing, good feature writing, concepts of misinformation, disinformation, and propaganda in the mass media, techniques, strategies, planning and tactics of public relations and advertising copywriting and promotion; concepts of press conferences, editorial and editorial writing, page make-up, essentials of attributions in news writing, writing, copy format concepts, online broadcast, corporate social responsibility, comparative analysis of marketing/sales promotion/advertising/ and public relations, and communications crisis management.
It is expected that at the end of the degree programme in mass communication, the graduate will be able to reflect an array of competencies, skills and behavioural attributes that are relevant in the 21st century and aligned with professionalism. Also, a graduate of this programme should be well equipped to establish his/her own newspaper, magazine, public relations and advertising agency, or even his/her own radio and/or television stations.