The department of Mass Communication aims to provide a professionally oriented programme for aspiring Nigerian Journalists, Communicators, Broadcasters, Public Relations and Advertising practitioners. With the world even more sensitive than ever, we instill in students the sanctity of the ethics they need to uphold in order to be socially responsible to the communities they serve by being accurate, fair, balanced, and objective in their reportage of societal issues. Our curriculum ensures that students have an understanding of the following: journalistic termination, typographic layout and design of newspaper/magazines, editing and graphics, nature and news value, news judgment, communications law, ethics of mass communication, the A-F-O-B of news (i.e. Accuracy, Fairness, objectivity and balance) in news writing and reporting, major sequences of mass communication, principles of agenda setting in mass communication, press freedom and censorship, freedom of information, freedom of speech, freedom of the press, principles and practice of public relations and advertising, broadcasting ethics and frequency modulation, news room and studio controls, theory and concepts of mass media and development, communication models, research methods in mass communication, characteristics and determinants of news, the inverted pyramidal structure of news reporting, the five – W’s and the H in news writing, features and feature writing, concepts of misinformation, disinformation, and propaganda in the mass media, techniques, strategies, planning and tactics of public relations and advertising copy writing and promotion; concepts of press conferences, editorial and editorial writing, page make-up, essentials of attributions in news writing, writing, copy format concepts, on-line broadcast, corporate social responsibility, comparative analysis of marketing/sales promotion/advertising/ and public relations, and crisis management.
It is expected that at the end of the degree programme in mass communication, the graduate will be able to reflect an array of competencies, skills and behavioral attributes that are relevant in the 21st century and aligned with professionalism. Also, a graduate of this program should be well equipped to establish his/her own Newspaper, Magazine, Public Relations and Advertising Agency, or even his/her own radio and/or television stations.